“Special dietary requirements” are going mainstream. After analysing Caterer.com's survey of over 2,000 Brits about dietary restrictions, we found that one in four of us now restrict their diet in some way.
The data suggested selective eaters would spend an additional £9 billion each year if restaurants improved their offerings for them.
So we cooked up a handy five-point list of ways to cater to this under-served group: provide details of ingredients used, list allergens on menus, more choice, greater flexibility and staff in-the-know.
We took inspiration from menus and recipes, visualizing the data points like food on a plate.
Elsewhere, bar charts comparing the cost of an average meal for different selective eaters were designed as a subtle nod to a restaurant bill.
These light touches were complemented by an otherwise clean look, designed to appeal to Caterer’s younger audience and let the story offer the main flavour.
Get in touch:hello@beyondwordsstudio.com
Bringing the flavour… Three real-world data visualizations to inspire visitors at Kew Gardens’ ‘Full of Spice’ festival.
We transformed survey data into stories that spark press coverage, with this sweet interactive on romance in the workplace.
We need to use a few cookies to make our website work. We’d also like to set some analytics cookies that help us improve our site by showing us how you use it. But these will only be set if you accept. For more information, see our Cookies page.
