Career Changes


What attracts people to work in your industry? And what sees them leave? We worked with recruitment agency Totaljobs to create a data-driven interactive tool that allows employers to explore the fascinating inflows and outflows of workers across 40 different industries.

We designed the Career Change tracker to be a simple, powerful tool that gives easy access to insights that many employers have never had before.

For example, a bubble chart provides a visual overview of which industries saw the most workers leaving, joining, or staying put. Users can go deeper to follow the flows of talent between different industries – where workers come from and which industries they’re switching careers to.

And by searching over time, employers could also see if a trend started before the pandemic or if it has been accelerated by it. To accompany the tool’s launch, we also created PDF factsheets that visualized the key data stories around career changes for different industries.

These fascinating insights are now helping SMEs, recruiters and business leaders to make better decisions and secure better talent. Career Changes proved to be an immensely useful, innovative business-to-business campaign that continues to drive traffic to Totaljobs and elevate their leader status.