Gender Bias Decoder


Job adverts. They’re often the first point of contact between a prospective employee and employer. But for many people, the subtly gendered language found in job descriptions can put them off applying for a role they might otherwise have jumped at.

An academic study had already exposed the detrimental effects of hidden bias in job adverts. Leading recruitment agency Totaljobs wanted to use this knowledge to empower recruiters to create a gender-diverse workforce.

To do this, we created the Totaljobs Gender Bias Decoder. This interactive tool lets recruiters paste in text from their proposed advert or job description, then discover where they may be using gender-coded language. The Decoder then recommends better alternatives to any flagged words.

Gender-biased language in job applications is just one stage of ‘The Gender Pay Trap’, a cycle of gender bias in the working world that we previously helped Totaljobs uncover.

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