The Great British Quizualization

An entertaining online quiz to reveal the truth behind some of Britain’s quintessential traits.

Client

BBC Future

Project TypeWebsites

An answer from the Great British Quizulization that shows average hours of sunshine each day. It shows Edinburgh, UK has the lowest at 3.5. The highest is Las Vegas, USA with 10.5 hours per day on average.

BBC Britain helps users ‘discover the real Britain’. So we build a fast, fun quiz that put Britain’s quintessential traits in context with other countries' quirks.

We started with obvious clichés. Grumbling about public transport, the weather... or tea. Then we looked at more positive stereotypes, too – like do non-Brits really believe we have a castle on every corner?

We wanted the results to feel surprising. So, we also considered how Brits might fare in other areas, such as wine drinking, Nobel Peace Prizes won and millionaires nationwide.

From the data, we chose 14 sets that would reveal the most surprising stories.

For the quiz mechanic, we took inspiration from classic Saturday night quiz shows like ‘Deal or no deal’ and ‘Play your cards right’.

This gave the questions a binary structure, like: which country receives more rain each year – New Zealand or the UK? And from bubble charts to bars, we supplemented each answer with a clean, concise data visualization.

After all, who wouldn’t want to know if they’re a Baffled, Borderline or Blueblood Brit? The quiz totted up the user’s score, ready for sharing with friends on social media. Give it a go.

A screenshot from a question in the Great British Quizualization. It reads 'Which country has the most tea drinkers?' The two choices are the UK and Turkey.

A screenshot from an answer in the Great British Quizualization. It shows average cups of team consumed per person per day. Turkey is the highest at 4.2 with the British second on 2.5 cups per day.

An answer from the Great British Quizulization. It shows that between 1901 and 2015, the USA has the most Nobel prize winners at 257, with the UK second on 94.

A visualization showing the average life satisfaction score on a scale of 0 to 10 in different countries. Denmark is the highest on 7.3, the UK sits at 6.7 and Burundi is the lowest listed at 2.9.

A visual showing the dollar millionaires per 1000 people in different countries. Switzerland has the most with 42, then Germany 14, USA 14 and the UK with 9.

Three screenshots of different final results on the Great British Quizulization. They include: Baffled Brit, Borderline Brit anf Blueblood Brit.

A selection of line illustrations of various British staples and culture from rain clouds to Stonehenge.

Get in touch:hello@beyondwordsstudio.com

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