State of Design & Make report

Autodesk asked us to craft a new approach to communicating data that would make a lasting impression.

Client

Autodesk

Project typeVideo & animation Reports Social media

Autodesk's new global annual research study couldn't just be yet another number-heavy report. They asked us to craft a new approach to communicating data that could make a lasting impression.

Download 2023 State of Design & Make

Their research reveals how technology is transforming businesses at a startling speed – and how leaders in the design-and-make industries must adapt fast to keep up.

So we energised its biggest insights as a series of quickfire animated stories that move with pace, colour and clarity. Each one smartly summarised a key topic from the report – from evolving workforce to sustainability – and drove audiences to discover the full research.

A collage of stills used in the State of Design and Make video.

A still from the Autodesk videos, it explains that 2 in 3 companies are struggling to find workers with the right skills.

100 dots in a diamond shape. From the bottom, 72 of the dots are filled in blue and a label says 'But 72% of more digitally mature companies say they are equipped to handle rapid change,

An animated gif of a bar chart showing who is driving companies' actions around sustainability. Employees are the lowest at 72%, customers were the highest at 82%.

An animated gif from the video that shows text alongside a stream of colourful shapes. It reads businesses need to be resilient to handle an accelerating rate of change coming from everywhere.

The report

For the report itself, we’ve created a fresh visual system of smart, bold charts that made each data story impossible to ignore and easy to understand. Across every platform, every year, these assets are helping to drive this annual report’s central mission: inspire leaders to urgently invest in digital transformation and cement Autodesk’s leading status in design-and-make.