Zeki
We began by carefully extending Zeki’s core palette, making possible a flexible new range of colour combinations – which can be used to create richer, more robust visual representations of complex data.
Across different example charts, we showed these colours in action within their existing palette. For example, how orange can be used to spotlight comparisons or how grey can be used to de-emphasize data.
We then evolved Zeki’s brand language by introducing new shapes to its visual vocabulary. Subtly echoing the curve of the Zeki ‘Z’, these brand assets can be made more detailed or simplified according to need.
With this new visual system in place, we redesigned Zeki’s website to seamlessly weave these fresh elements into its digital home.
Get in touch:hello@beyondwordsstudio.com
The Design Museum was supporting five research fellows. We helped them distill their work into a single memorable visualization.
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