Back in 2021, while most of the world struggled to access COVID-19 vaccines, a small handful of developed regions like the UK, US and EU purchased up to five times as many doses as they needed to vaccinate their entire adult populations.
The Wellcome Trust wanted a series of highly shareable visualizations that could grab the attention of policy-makers in G7 countries. Their message? That sharing vaccines was more than a moral imperative, it was a quicker, cheaper and safer way out of the pandemic.
Sometimes the global imbalance was literally off the charts. We didn’t shy away from letting some countries’ excess outgrow the boundaries of our visualizations.
Animating the charts let us hold the reveal between the ‘haves’ and the ‘have nots’ until the end of a GIF, creating a memorable jump that emphasised the gulf between the two.
The Wellcome Trust colour palette played to our storytelling. Bright yellows on cool blues let us steer the eye to the crux of each visualization’s message.
The final materials were a social success, spreading a message that leading policy-makers badly needed to see.