More than 60 pieces of highly shareable animated data visualizations that offer thought-provoking answers to the questions sparked in everyday life.
We were exploring subjects as varied as science, nature, food, religion and the arts, so there were a huge amount individual concepts needed for this project.
Our first step was to get everyone’s brains involved in producing a long list of potential stories.
Good ideas can come from any member of the team, so we like to include everyone – left- and right-brained, designers and writers – for these initial sessions.
From our long list, we focused on the stories we felt we hadn’t seen before and, crucially, the ones we felt were most shareable.
The brief called for ideas to “delight, inform, entertain – time and again – not just for a split second on a passing social media post” (although they had to work there, too).
Because each idea had to work in three different durations (1 minute, 30 seconds and a six-second clip), we started off by writing synopses for the longest.
Once we were happy with that, we edited down to fit the shorter lengths.
Each shorter synopsis would re-use edited versions of the same core data and assets as the long versions, to help make the animation production as efficient as possible.
Then we produced storyboards – pencil and paper first, to make everything quick and easy to change and refine, before moving onto anything digital.
Storyboarding only takes you so far in terms of framing the story and judging length.
Some of the transitions proved the most challenging. This was particularly true when huge numbers were in play, or for example, when a long scrolling scene for a story about the Somme was required, in order for the data to make sense…
Ideas that seemed straightforward occasionally turned out to be the most difficult to animate in practice.
Who knew that circles could be so tricky?
The trickiest challenge for us as a creative team was creating a design language that allowed us to bring an incredibly broad range of subjects to life as a family of animations.
How could we make everything from tooth fairies to sewage works, bamboo to battlefields look like they exist in the same universe?
This wasn’t just limited to illustration style either. How they moved, what they sounded like, these were all problems we had to solve.